About the Author
DJ Sebastian’s professional sales career spans more than twenty years as a top-performing sales executive. His sales efforts focused on selling high-dollar, high-value, cutting-edge technology solutions that delivered substantial value to customers.
DJ served in strategic selling roles for IBM, the world’s largest technology provider to businesses; for SAS, the leading Data Analytics provider; and for QAD, a leading manufacturing solution provider. In these roles, he lived at the epicenter of helping customers select and implement innovative software solutions embedded with advanced technologies such as Artificial Intelligence, Data Analytics, Cloud Environments, and Customer Relationship Management.
Based on his involvement in this exciting yet challenging field, DJ felt an urgency to write this book, which takes a unique look at how the convergence of these technologies combined with social communications trends and management imperatives will revolutionize the future sales profession. The book also describes the expertise that sales professionals must develop to prosper in this new world using valuable examples that were contributed by many other successful sales professionals.
A first-time author, DJ is dedicated to improving the performance of sales teams and coaching the next-generation sales force so they can become elite performers.
Those who are personally acquainted with DJ will know him as “Don” or “Donald J.” His parents, Sam and Violet Sebastian, instilled within him a great work ethic and regularly encouraged him to develop expertise as a writer and speaker. His dad always called him “DJ.” In honor of the inspiration from his parents, the author prefers to be known as “DJ Sebastian.”